Rethinking PMI and unlocking the power of prevention

With the UK not getting any healthier and rising rates of lifestyle-related ill-health, it’s clear that traditional healthcare models have needed a rethink. Despite increased national focus on prevention in recent years, around two-thirds of the nation are overweight or obese and more than five million are living with diabetes. Promoting healthier lifestyles alone is not the answer, what’s obvious is that people need the means to change their behaviour, unlock healthier habits and sustain them. However, through PMI, prevention can go beyond that, through seamless access to screening and early intervention, alongside treatment when needed, as part of a joined-up, end-to-end care journey.

Amid ongoing NHS pressure and as demand for health insurance continues to grow, join us to get under the skin of what’s really at the heart of prevention and explore how PMI is evolving.

Chair: Adam Saville, Chief Editor, Vitality

Speakers: David Middleton, AMII; Dr Katie Tryon, Vitality;