LendInvest’s Strategic Shift: Green Mortgage Products and Sustainable Growth. Andy Virgo, Buy-to-Let Director at LendInvest, reflects on a pivotal year marked by innovation, resilience, and a deepening focus on green mortgage products. Despite broader market volatility, LendInvest has maintained its trajectory toward sustainable lending and tech-driven growth, solidifying its role as a leader in the evolving UK mortgage landscape.

Over the past 12 months, LendInvest has demonstrated strategic agility in response to market shifts and rising demand for environmentally responsible finance. The company has continued to evolve its product offering, making green lending solutions central to its mission. This includes tailored mortgages for energy-efficient properties, forward-thinking development finance, and innovation that aligns with long-term Net Zero goals.

Meeting the Needs of the Modern Borrower

Virgo highlights how LendInvest’s ability to adapt to changing customer expectations has been instrumental. From enhancing product criteria to improving affordability options for eco-conscious landlords and investors, the lender’s product evolution mirrors the broader movement toward sustainable property finance.

For advisers focused on specialist buy-to-let and complex cases, Connect offers access to green and alternative lending via our Specialist Mortgage Network for Advisers.

A Future Shaped by ESG and Innovation

Looking ahead, Virgo teases LendInvest’s roadmap for 2025 and beyond. New product launches, AI-enhanced underwriting processes, and deeper ESG integration are among the initiatives on the horizon. These developments underscore the lender’s long-term commitment to green mortgage growth and responsible lending practices.

Reflecting on 2021: Navigating Challenges and Strengthening Broker Support

The start of 2021 mirrored many of the difficulties of 2020, with a fresh national lockdown reinforcing the logistical and emotional strains of prolonged remote working. For advisers and networks alike, the continued separation from clients, colleagues, and lender partners underscored the critical importance of resilience, digital adaptability, and proactive communication.

Despite the constraints, our team remained focused on delivering value, particularly in the Buy-to-Let mortgage space. We adjusted quickly to remote collaboration, using digital systems and cloud-based platforms to support brokers effectively. Over time, this approach helped us strengthen our service offering, even in one of the most unpredictable phases of the UK mortgage market.

While the lack of face-to-face meetings with intermediaries was a setback, we embraced digital tools to maintain momentum. Virtual events, webinars, and regular video calls enabled us to maintain strong relationships and ensure our network partners never felt disconnected.

These challenges inspired lasting improvements in how we work. By embracing technology and refining our adviser support systems, we future-proofed our ability to deliver consistent, high-quality service regardless of external pressures.

We’re proud of how our team and our wider network rose to the occasion. That spirit of adaptability and innovation continues to shape how we help advisers grow their businesses across 2022 and beyond.

Discover how our Specialist Mortgage Network supports brokers in evolving markets.

LendInvest’s Key Achievements in Mortgage Innovation

One of LendInvest’s standout successes lies in its strategic expansion of buy-to-let mortgage offerings. By broadening its product range, the lender now caters to a diverse group of property investors, from first-time landlords to portfolio clients. This growth supports a more dynamic mortgage market, offering flexible financing solutions that meet varied investment goals.

Whether clients seek traditional fixed-term lending or access to more specialist mortgage options, LendInvest’s evolving portfolio ensures tailored support. This dedication to product variety not only strengthens its market position but also reinforces its reputation as a forward-thinking, customer-first mortgage provider.

For landlords exploring niche investment areas, such as limited company structures or eco-friendly properties, LendInvest’s approach mirrors the support found in our Specialist Mortgage Network for Advisers, which empowers brokers to handle complex lending cases with confidence.

Launch of the EPIC Range: Raising the Bar in Flexible Lending

A milestone moment for LendInvest has been the launch of its EPIC range, a product suite designed around efficiency, personalisation, innovation, and control. This range redefines the standards of modern mortgage lending by delivering faster processing times, competitive pricing, and borrower-friendly terms.

By leveraging technology-enabled decision-making and simplified underwriting, EPIC aligns with the fast-moving needs of today’s landlords. It also reflects industry trends toward AI-enhanced mortgage services, reinforcing LendInvest’s position as a leader in innovative mortgage solutions.

Entering the Holiday Let Finance Market

LendInvest’s entry into the Holiday Let mortgage sector marks a bold step into an increasingly lucrative segment. With the rise of short-term rentals and Airbnb-style properties, investors are seeking lenders who understand the nuances of holiday let finance.

By delivering tailored products for this space, LendInvest has proactively captured a share of this growing market. This mirrors broader adviser demand for lenders who can support alternative property investment strategies, an area we also support through our Adviser Mortgage Network for the Newly Qualified, looking to build diverse portfolios.

Strengthening Market Leadership Through Agility

LendInvest’s ability to evolve with market demand—while introducing specialist and technology-driven products has solidified its role as a go-to lender for property investors. Its forward-thinking strategy supports advisers seeking competitive and compliant solutions in a tightening regulatory environment.

This approach aligns well with the modern adviser’s mission: to offer relevant, flexible, and sustainable mortgage advice. Learn more about how to align with innovative lenders through our guide: Why Join a Mortgage Network.

Our Proudest Achievement: Driving Growth in the Buy-to-Let Market

One of our most significant achievements is the continued growth of our Buy-to-Let loan book, which reflects the strength of our proposition and strategic focus. This success has been driven by a combination of expert insight, innovative lending solutions, and a collaborative team approach that empowers both landlords and mortgage brokers.

Through close partnership with our broker network and a deep understanding of landlord needs, we’ve enhanced our value proposition, delivering products that are not only competitive but also highly responsive to market trends. For example, our support for complex portfolios, HMOs, and SPVs helps brokers serve landlords with evolving needs. Learn more about how we support specialist Buy-to-Let advisers.

As we expand our footprint in the UK Buy-to-Let sector, our focus on innovation and customer-centric thinking sets us apart. Whether it’s faster decision-making through digital tools or more flexible underwriting for experienced landlords, our forward-thinking strategy continues to build trust and foster long-term relationships across the market.

We take pride in our reputation as a reliable and forward-looking lender. This is reflected in our consistently strong weekly application volumes, a testament to our team’s hard work and commitment. In just four years, our brand has become a recognised force in the UK mortgage market, known for both performance and reliability.

Looking ahead, we remain committed to understanding the evolving needs of landlords and brokers and to delivering value through innovative, tailored solutions and superior service. Our ambition is not only to grow, but to lead through insight, innovation, and execution.

By staying at the forefront of the Buy-to-Let landscape and by continuously improving our broker support, we’re building a resilient platform for long-term success.

Green Mortgage Products and Growth: Looking Ahead

As we approach the 2025 EPC deadline, the spotlight on green mortgage products has never been brighter. Landlords are under increasing pressure to reduce emissions and improve the energy efficiency of their buy-to-let (BTL) portfolios. In response, lenders are innovating with green incentives that reward sustainability, such as preferential rates, cashback, or enhanced affordability for energy-efficient properties.

At Connect, we recognise that advisers and their landlord clients won’t be slowing down in the years ahead. Many will continue to expand into new asset classes, incorporate portfolios, or reposition themselves for strategic growth. Our role as a mortgage network and that of our lender partners is to match that ambition with forward-thinking product development and reliable support.

Green Lending Challenges: What to Expect

Challenges in this space won’t stem from a lack of enthusiasm. Across our network, there’s strong momentum and full alignment on advancing sustainable lending. From enhancing our technology platforms to supporting brokers with AI-powered affordability and compliance tools, Connect is fully invested in a greener mortgage future.

The key challenges are likely to be external: keeping pace with evolving regulation, educating clients on green criteria, and ensuring products remain competitive as lenders navigate a fast-changing landscape.

That’s why we help advisers stay proactive by providing market insights, case support, and access to green products, enabling them to meet their clients’ needs with confidence.

Our Mission for 2025: Green Growth, Real Impact

Our vision is clear: to be recognised as the go-to mortgage network for landlords and brokers seeking innovation, reliability, and sustainability.

Through continued collaboration with lenders, we’re committed to expanding our green mortgage product range, refining lending criteria, and launching new services that align with both adviser success and environmental performance.

Want to see how we’re supporting BTL landlords right now? View our current Buy-to-Let rates and offers.

What Connect Mortgage Network Offers

We don’t just talk about growth, we help build it. Our mortgage network is designed to empower advisers with the resources, products, and tools to succeed in an evolving, environmentally-conscious market.

Whether you’re an experienced broker or just getting started, our goal is to help you:

• Access a diverse panel of green mortgage lenders, including specialist providers like LendInvest

• Navigate ESG expectations and EPC requirements confidently

• Use digital tools to streamline case management and identify eco-lending opportunities

• Deliver smart advice for first-time buyers, portfolio landlords, and complex client scenarios

• Stay informed on regulatory trends like Consumer Duty and Net Zero 2050

Explore our Specialist Mortgage Network for Advisers for tailored support in niche markets like green and BTL lending.

Join a Network That Supports Sustainable Success

We go beyond being a provider; we’re your partner in growth. Through expert guidance, real-time support, and access to AI-enhanced mortgage tools, we help advisers build modern, future-proof businesses.

Whether you’re advising on energy-efficient homes, sustainable remortgages, or specialist BTL finance, Connect provides the structure and scalability to move your advice business forward.

Discover why so many brokers are choosing Connect as their green mortgage network of choice.

👉 Learn more: Why Join a Mortgage Network

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