Pure Retirement Launches Brand Health Resources for Later Life Advisers. In a move to support advisers working in the later life lending space, Pure Retirement has launched its Brand Health Check Guide, developed in partnership with Asset TV. This new adviser-facing resource is designed to help financial professionals better connect with clients over 50 and strengthen their business positioning in an increasingly competitive market.
The launch reinforces Pure Retirement’s commitment to empowering advisers with practical, tailored support. By focusing on brand strategy, customer engagement, and positioning in the later-life sector, the guide aims to help advisers guide clients toward a confident, financially secure retirement. Browse our full Equity Release Mortgage Guide for detailed insights.
Designed for Financial Advisers in Later Life Lending
This newly released guide offers clear, actionable tips to help advisers improve their brand image and build stronger relationships with existing clients. It complements Pure’s earlier research on brand positioning for the over-50s, making it an ideal tool for those serving this demographic.
Asset TV’s Akademia platform is currently spotlighting the guide as part of its CPD-accredited content for advisers active in, or entering, the later-life lending market.
If you’re looking to expand your client base or deepen your expertise in this area, be sure to explore our dedicated page on Later Life Lending & Equity Release Solutions for more insight into the opportunities and support available.
Industry Experts on Growth Opportunities
Martyn Pask, Director at Asset TV, commented:
“The later life lending market continues to expand, offering a strong growth avenue for advisers. Resources like the Brand Health Check Guide help professionals understand how to communicate effectively with the over-50s, a crucial step in long-term client engagement and business development.”
A Timely Opportunity for Advisers to Reflect & Grow
Rachel Pease, Head of Marketing at Pure Retirement, added:
“The start of a new year is the perfect time for advisers to assess their brand health. Our new guide offers simple yet impactful ways to enhance brand positioning and maximise business opportunities in 2025.”
Connect Mortgage Network | Empowering Later-Life Lending Success
As the later-life lending market continues to grow, advisers need a forward-thinking network that understands both the complexity and potential of this evolving space. Connect, as a specialist mortgage network for advisers, offers a strong foundation built on support, innovation, and collaboration.
With a mission to help advisers succeed, Connect delivers the tools, training, and insight needed to engage confidently with the over-50s demographic. Through personalised guidance, CPD-accredited training, and access to a network of like-minded professionals, Connect enables advisers to strengthen their proposition and grow their presence in the later-life sector.
This approach aligns closely with the values set out in Pure Retirement’s Brand Health Check Guide, promoting trust, clarity, and adviser-brand synergy. Whether you’re exploring equity release, retirement interest-only (RIO) mortgages, or holistic financial planning, Connect provides the platform to evolve and thrive.
For advisers looking to make a meaningful impact in later-life lending, joining The Connect Network offers more than just compliance support; it offers a partner committed to your long-term success.
Thank you for reading our publication “Pure Retirement | Launching New Adviser-Facing Resources.” Stay “Connect“-ed for more updates soon!