Connect Experts Directory Driving Client Leads and Visibility: Why Every Adviser Should Be on the Connect Experts Directory

Introducing a smarter way for clients to find you and for you to grow your business. At Connect for Intermediaries, we believe that qualified mortgage advisers deserve to be seen, heard, and trusted, especially in an increasingly competitive and digital-first market.

That’s why we launched the Connect Experts Adviser Directory, a consumer-facing platform designed to match real clients with real advisers across the UK. And now, with over 350 active advisers listed, it’s quickly becoming a go-to destination for borrowers searching online for help with everything from residential purchases to bridging finance and portfolio lending.

Why Connect Experts Directory Matters for You as an Adviser

Whether you’re a seasoned broker or just starting your journey with Connect, visibility is everything.

When a potential client Googles “mortgage adviser near me” or “buy-to-let mortgage expert in Leeds”, you want to be on the list and not buried on page five.

Our Adviser Directory solves this with:

• Geo-targeted search – Users can filter by location, so you appear in relevant local searches

• Multi-language options – Showcase the languages you speak to appeal to specific communities

• Specialist filters – Let landlords, developers, first-time buyers, and others find you based on your niche expertise

• Direct contact – No leads are sold. Clients can contact you directly and on your terms

It’s an always-on digital storefront, and it’s exclusive to advisers within our Connect network.

Connect Experts Directory | Real Impact. Real Results.

Since launching, we’ve seen significant engagement from consumers looking for:

• 🏠 First-time buyer advice

• 🔁 Remortgage support

• 🏘️ Buy-to-let and limited company solutions

• 💷 Bridging and auction purchase guidance

• 🧓 Later life lending and equity release

• 📉 Complex credit or self-employed scenarios

This traffic isn’t just theoretical; it’s driving enquiries, conversations, and completions for our ARs across the UK.

How to Make the Most of Your Profile

Being in the directory is one thing. Optimising your presence is another.

Here’s how to stand out:

1. Complete your profile fully – Include your photo, contact details, company name, languages, and specialisms

2. Add location data accurately – This boosts your visibility in search filters

3. Highlight niche strengths – e.g. “HMO lending”, “self-employed mortgages”, “holiday lets”

4. Keep your contact details up to date – Ensure clients can reach you via your preferred method

5. Leverage your listing in marketing – Share the link in your email signature, social media, and digital ads

Need help updating your profile? Don’t hesitate to get in touch with the Connect marketing team, and we’ll guide you through the process.

The Bigger Picture: Building a Digital Presence That Works

The mortgage market is shifting, and so are client behaviours. Many borrowers now begin their journey online, seeking immediacy, relevance, and trust.

The Connect Experts platform is part of our broader commitment to helping you succeed in this landscape, providing you not just with compliance and lender access, but also with marketing support, digital visibility, and lead-generation infrastructure built for 2025 and beyond.

And unlike public directories or third-party broker sites, your profile here is backed by the credibility of the Connect brand and the regulatory trust that comes with it.

Are You Listed Yet?

If you’re already a Connect AR and haven’t set up your profile page, now’s the time.

• It’s completely free
• It takes minutes to set up
• It puts you in front of live, motivated borrowers

Claim or update your profile now

Join

Not yet part of the Connect network?

Now’s the time to make your move.

Join a future-focused network that’s built around your success with exclusive access to tools like the Connect Experts Mortgage Directory. But we do not want to give you just that.

Why Join the Connect Network?

• Access to 200+ lenders and providers (including exclusives) — enabling you to offer both mainstream and specialist mortgage, protection and property finance solutions.

• Wide product range — residential, buy‑to‑let, bridging, development, commercial, second charges, equity release, expat mortgages, business loans and more.

• Robust compliance, support & training — from compliance coaches and dedicated support teams to full regulatory and training infrastructure.

• Cutting‑edge CRM & technology platform — to help you manage cases, clients, and grow your business more efficiently.

• Placement & case management services — support that helps you secure and manage deals, freeing you up to focus on growth.

• Marketing & Branding Support — Stand out in a crowded market with tools and resources to promote your service.

• Recognition & credibility — Connect for Intermediaries is a highly rated network, having won “Network of the Year” and “Distributor of the Year” at the 2024 Mortgage Introducer Awards.

• Tiered membership options — support for both experienced advisers (Core) and newer entrants (Academy), with tailored training, supervision, and support.

• Growth opportunities & community — access to webinars, networking events, ongoing training via “Connect Academy,” and peer support.

• Seamless onboarding & scalability — Connect handles much of the admin, due diligence, and compliance setup, letting you focus on client advisory and business expansion.

JOIN CONNECT NETWORK