Connect Network Adviser Directory | Joining our award-winning mortgage network gives you exclusive access to the Connect Members Mortgage Adviser Directory. This powerful directory helps mortgage advisers improve visibility, attract high-quality client enquiries and strengthen their local and national presence.
It supports our Appointed Representatives (ARs) by showcasing their expertise to consumers actively seeking trusted mortgage advice. Combined with our broker technology platform and the support available across our network, it gives advisers a clear advantage when growing their business.
Client lead generation
Your profile appears in a trusted mortgage adviser directory that is viewed by thousands of potential clients each month. This allows you to receive direct enquiries from consumers who are actively seeking advice, without additional advertising or marketing spend. Leads can be filtered, tracked and managed within our broker technology platform, helping you convert more clients with ease.
Improved local SEO
Each adviser profile supports location-based search ranking for terms such as ‘mortgage adviser near me’ and ‘mortgage broker in your area’. This improves visibility on major search engines and helps advisers appear in more local and regional searches. The result is stronger organic reach and a consistent flow of new client enquiries from your target area.
Professional Online Profile
Every adviser is provided with a professional profile that showcases their services, qualifications, specialist areas, languages spoken, and contact details in a clear and trusted format. This profile serves as a high-quality digital business card, building consumer confidence and strengthening your online presence by highlighting your expertise.
Learn more by visiting: How to join the Connect network, member benefits
Why the Connect Directory Gives Advisers a Competitive Advantage
The Connect Members Mortgage Adviser Directory offers benefits that many other UK networks do not provide. It combines visibility, credibility, technology and network support in one place.
Key advantages for advisers include:
Access to a national mortgage adviser directory trusted by consumers
Direct client lead generation without additional marketing spend
Stronger local SEO for location-based searches
A professional online profile with service listings and specialist expertise
Improved credibility through association with a recognised mortgage network
Integrated technology to manage enquiries and client cases
Support from a network that helps advisers grow, convert and retain clients
Integrated Support Through Our Technology
Leads from the directory can be managed within our integrated mortgage CRM and case management tools. Advisers can streamline onboarding, track client progress, send updates, store documents and maintain FCA compliance in one secure system.
This integration turns the directory into more than a source of enquiries. It delivers a full lead-to-completion journey that improves efficiency, boosts productivity, and supports consistent adviser growth across every stage of the client process.
Mortgage CRM system, case management tools, and AR onboarding.
Enhanced Credibility and Trust
Being listed in an established and award-winning mortgage broker directory strengthens trust and builds your professional reputation. Clients searching for mortgage advice often choose advisers linked to a recognised UK mortgage network, as it signals credibility and expertise.
This enhanced visibility helps improve enquiry conversion rates and supports long-term growth. A trusted directory profile also boosts local SEO and positions you as a reliable adviser in your area.
Read more on our Connect Broker Compliance
The Connect Network Adviser Directory is available exclusively to network members and is designed to support advisers at every stage of their careers. It is particularly valuable for:
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New advisers who want to build a strong local presence and establish visibility in their target area
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Experienced brokers aiming to increase online exposure and attract more qualified client enquiries
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Advisers seeking consistent lead flow without additional marketing activity
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ARs within the Connect network who benefit from enhanced support, integrated technology and improved client reach
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Advisers looking to strengthen their online reputation through a trusted and recognised industry directory
The Connect Members Mortgage Adviser Directory is one of the most effective ways for advisers to grow their business, improve visibility and convert more clients. Combined with our technology, support and nationwide reputation, it offers a unique advantage over many UK mortgage networks.
If you want increased visibility, stronger local SEO and more direct enquiries, this is the ideal place to start.
| Question | Answer |
|---|---|
| How does the Connect Members Mortgage Adviser Directory help advisers gain new clients | The directory increases visibility in local search results and presents advisers to consumers who are actively seeking mortgage advice. This creates a consistent source of qualified enquiries. |
| Does the adviser directory support local SEO | Yes. Adviser profiles are optimised for location-based searches such as mortgage adviser near me and mortgage broker in your area, helping advisers appear in more local search results. |
| Can I manage leads from the directory in the Connect broker platform | Yes. Leads flow into our mortgage CRM system where advisers can manage enquiries, track cases and maintain compliance through integrated case management tools. |
| Is the directory available to all Connect network members | Yes. ARs within the Connect network receive directory access as part of their membership. |
| What information can I include on my adviser profile | Advisers can list services, specialist areas, qualifications, languages spoken and contact details. A complete profile improves visibility and encourages more client enquiries. |
| Does the directory help with national visibility or only local searches | Both. Adviser profiles support local search ranking while also helping advisers appear in national searches for specialist mortgage advice. |
| How does the directory improve adviser credibility | Profiles appear within a recognised and award-winning mortgage network, giving clients added confidence when choosing an adviser. This helps improve enquiry conversion rates. |
| Can clients contact me directly from my adviser profile | Yes. Clients can send direct enquiries that go straight to you. These can then be managed within the mortgage CRM system to help streamline onboarding. |
| Does the directory support advisers who speak additional languages | Yes. Advisers can include languages spoken on their profile, which helps them attract clients searching for advisers who speak their preferred language. |
| How does the directory compare with paid advertising | The directory generates free, organic enquiries from consumers already seeking mortgage advice. This reduces the need for paid ads and improves long-term lead generation. |
| Is the directory suitable for new advisers | Yes. New advisers benefit from immediate visibility, stronger local SEO and access to clients even before building their own online presence. |
| Can DAs also appear in the directory | DAs can be included where relevant. The directory supports advisers looking to increase reach, credibility and client enquiries across the UK. |
| Does the adviser directory integrate with other Connect services | Yes. The directory works alongside our training, compliance support and broker technology platform to help advisers grow, convert and retain clients. |
| How quickly will my adviser profile appear once I join | Profiles can be published shortly after onboarding. Advisers can update or add information at any time through the support team. |
| Does having a directory profile improve client trust | Yes. Many consumers prefer advisers who are part of a recognised mortgage network, which increases trust and helps improve enquiry conversion. |