How Mortgage Advisers Generated Leads in 2022

Mortgage Lead Generation concept showing a laptop, lead magnet and customer icons in Connect’s dark and light blue brand colours.

Mortgage lead generation changed significantly during 2022. Rising borrowing costs, affordability pressure and economic uncertainty changed how people researched mortgage advice. Advisers could no longer depend entirely on general advertising or occasional referrals. Effective lead generation required clear information, visible expertise and a structured follow-up process. At a Glance During 2022, mortgage advisers generated leads […]

Buy-to-Let Affordability: How Lenders Test Rental Cover

Buy-to-Let Affordability assessment with rental income, monthly costs, deposit and mortgage payment icons.

Buy-to-let affordability is mainly determined by the rent a property is expected to produce. However, rent alone does not decide the outcome. Lenders may also consider the mortgage rate, tax position, property type, ownership structure and the landlord’s wider portfolio. A property can appear profitable at today’s mortgage payment yet fail a lender’s stress test. […]

Commercial Watch Episode 4

Square podcast cover in a dark blue gradient. Large light-blue text reads “COMMERCIAL WATCH” at the top, with “EPISODE 4” and “BTL & SPECIALIST TRENDS” stacked below on the left. On the right is a simple microphone icon with two sound-wave arcs, all in the same light-blue colour scheme.

We’re now on Commercial Watch Episode 4 of our Commercial Watch series. In the last instalment, we explored the topic of “Understanding Wariness.” This time, we’re turning our attention to a key subject for many advisers: what exactly is a commercial mortgage? While commercial mortgages are typically linked to properties used for business activity, either […]

Mortgage Adviser Challenges in 2022: A Market Review

Mortgage Adviser Challenges represented by strategic planning blocks, compliance icons and a clear path towards business goals.

Mortgage Adviser Challenges: Mortgage advisers entered 2022 with strong demand but finished the year in a very different operating environment. Interest rates increased, lender criteria changed quickly and household affordability came under greater pressure. Advisers had to research products accurately while explaining uncertain outcomes to clients. The central challenge was not simply finding a mortgage. It […]