Join us for an exclusive AMI member webinar focused on helping advisers translate the findings from Protection Viewpoint 2025: The Next Chapter into practical, real-world action. This session is designed for advisers and firms looking to strengthen their protection approach, improve client engagement, and ensure more consumers receive the cover they need.

What Is Protection Viewpoint?
Protection Viewpoint is AMI’s annual research programme that explores both consumer and adviser attitudes towards the UK protection market. The 2025 report, launched at a virtual event in November, highlights the key challenges and opportunities currently shaping the sector.

The research focuses on several critical themes, including:
➡️The knowledge gap – widespread consumer misunderstanding around the different types of protection products available
➡️ The recall gap – the difference between advisers who say they discuss protection and consumers who remember those conversations
➡️ The consumer journey – where and why consumers disengage during the protection buying process
➡️ The role of social media – how advice firms are using social platforms today and the untapped potential they present

The report also introduces a series of clear Calls to Action for both providers and advice firms. These recommendations are directly linked to the research findings and highlight the priority areas AMI believes need further focus to address existing challenges, seize emerging opportunities, and ultimately ensure more consumers are adequately protected.

Why Attend This Webinar?
This practical and insightful webinar will help you to:
➡️ Understand how to develop and implement the Calls to Action within your own business
➡️Identify key priorities for the year ahead, including:
➡️Positioning protection alongside the mortgage conversation
➡️ Embedding protection more effectively into the advice process
➡️ Reducing customer drop-off throughout the client journey
➡️Making better and more strategic use of social media
➡️ Strengthening client relationships and building long-term engagement
➡️Hear real-world examples from intermediary firms already applying the research, with insights and inspiration from a range of industry speakers

Whether you’re looking to refine your protection strategy or take your first steps towards a more integrated approach, this session will provide valuable guidance and practical takeaways.

Whether you’re a firm owner, adviser, or work within a network, this webinar is designed to support you.
Register today by emailing your name and email address to info@a-m-i.org.uk.

Webinar details
➡️ Platform: Microsoft Teams
➡️ CPD: 45 minutes of unstructured CPD