Pure Retirement is planting a tree for each of the first 50 completions on its new range, in partnership with the Yorkshire Dales Millennium Trust.

Head of product Brendan Gilligan says: “We’re really excited to announce the launch of this new product range as it will give even greater choice to consumers at the higher LTV end of the market.

“With consumer confidence returning and many reassessing their retirement priorities, it’s more important than ever to be offering a range of innovative and flexible products that meet customer needs.”